advertising & PROJECT MANAGEMENT
Hearst Magazines
Activation Manager, July 2019 - Present
• Lead internal and external communication for sold deals, plus full execution of campaigns
• Create kick-off decks and production timelines for all custom elements in a campaign to share with client
• Collaborate with editorial teams on content theme, production, and launch to align with advertiser and campaign goals
• Direct production teams on managing applicable assets for custom unit builds or photo and video shoots
• Supervise and schedule creative and pre-production calls with client, along with photo or video shoots to act as client liaison
• Provide reporting updates and highlights on live campaigns, as well as wrap-up reports upon program conclusion
Client Service Manager, February 2019 - July 2019
• Managed and oversees client relationship in all pre-sale and post-sale phases, from proposal ideation through project management
• Developed and ideated custom solutions and presentations for clients, both in response to RFPs and proactively
• Provided advisement and direction on Hearst ad products, audience targeting capabilities, guiding clients based on KPIs and goals
• Built robust media plan offerings that align with client specifications, while also driving revenue and adhering to business guidelines
• Liased and with branded content, editorial, social, and design teams to ensure any custom campaign elements and client requests are delivered
• Maintained sales and campaign pipelines in SalesForce as orders work through the sales funnel
• Ensured campaigns are booked appropriately according to product, budget, and dates in order management system, Fattail Adbook
• Executed launch of media placements, custom units, branded content and sponsorships in DFP, Celtra, and MediaOS
CBS Interactive
Digital Sales Planner, November 2017 - February 2019
• Booked digital orders and sponsorships in OperativeOne sales system upon receiving signed Insertion Orders
• Opened SalesForce cases to record new accounts and to perform internal communications that remain on record
• Ensured campaigns are running in within clients’ preferences and limitations, such as show lists and geo-targets
• Monitored campaign performance and analyzes metrics by generating first-party DFP and third-partying reporting
• Requested Nielsen and ComScore tags from Research team for any demo-guaranteed campaigns
• Liaised with Yield team and Digital Revenue Specialist in prioritizing campaigns to ensure full delivery
• Assisted Sales teams with media plans in response to RFPs to send to prospective advertisers
• Communicated ad specifications and creative lead times to advertiser and agency counterparts
• Provided Trafficking team with direction on implementing clients’ third party tags, creative assets, and 1x1 pixels
• Created PowerPoint presentations of clients’ spots on CBS.com, as well as wrap decks upon campaign completion
Viacom Media Networks: Nickelodeon
Client Service Representative, January 2016 - November 2017
• Activated deals using WideOrbit order management software to secure advertisers’ units run live on Nickelodeon networks
• Revised and updated deals in WideOrbit in correspondence with media plans and daily requests
• Matched unit rates, impressions, and CPMs to ordered plans and specifications using PlanIt planning system
• Locked units to advertisers’ day or time preferences to ensure spots air during specific programs or pod positions
• Analyzed weekly deal delivery and booked deficiency units to guarantee deals delivered in full
• Distributed weekly weights and allocates brands to units in accordance with advertisers’ guidelines
• Provided Copy department with verification of creatives and brands that should be in flight
• Worked with Pricing & Inventory team to redistribute weights, determine liability deals, and confirm delivery
• Advised Ad Operations department of advertiser constraints and new units or sponsorships added on to daily logs
• Communicated with media agencies to receive weekly allocations, flighting changes, and resolve discrepancies
Ad Sales Intern, September 2015 - December 2015
• Adjusted post-buy reports for linear clients following the conclusion of business quarters
• Conducted deal maintenance using Gabriel sales software, such as updating guarantee statuses
• Monitored delivery rates for active digital campaigns administered through first-party servers
• Accessed digital campaigns through XFP and FreeWheel to compile screenshot decks for clients
• Assisted digital client services representatives in coordinating campaign reports
• Developed original RFP decks influencing potential advertisers to buy ad space across Nickelodeon's digital platforms
DIGITAL STRATEGY
Iced Media • June 2015 - August 2015
• Assisted in overseeing strategic and analytic management of Kiehl’s and Kmart Fashion digital accounts
• Organized and ideated digital and social media content calendar for Kmart Fashion
• Coordinated data and competitive analyses and builds trackable URLs for e-commerce and social platforms
Editorial
Guest of a Guest • January 2014 - May 2015
• Created editorial content and slideshows on style, events, and interviews with influencers
• Provided coverage on New York events via social media and in daily “Last Night’s Parties” recap
• Trained new interns on writing articles, forming slideshows, social media platforms, and using WordPress
UrbanDaddy • September 2014 - December 2014
• Assisted in ideation of “The Garage” social media and 600+ attendee event campaign in partnership with Porsche
• Increased site content by conceptualizing creative lifestyle pieces with editorial team
• Performed daily media tracking on local intelligence and scouted new restaurant openings
Elite Daily • June 2014 - November 2014
• Contributed content surrounding current events and trending topics relevant to target audience
• Supported site-wide goal in gaining female readership by contributing hyper-centric style content
• Composed unique editorial content on the topics of lifestyle, dating, and entertainment
The Smart Girls Group • August 2012 - August 2014
• Gained exposure for brand by pitching to local and national media, as well as potential partners
• Generated leads on invitations to influencers and groups, contributing to 300+ Smart Girls Conference attendees
• Published monthly blog posts on career planning, academics, and lifestyle
Entertainment
Gigantic! Productions • January 2013 - July 2013
• Transcribed footage for shows in production and conducted development research
• Assisted in office management, errands, and delivering production supplies
• Intern credit on shows such as MTV's "True Life"
• Assisted and acted for scenes on shoots
MY Tupelo Entertainment • June 2013 - July 2013
• Conducted research for shows in development and pitched show ideas
• Assisted in daily clerical tasks and office organization
J&R Music World • July 2012 - August 2012
• Officiated online contests conducted through various social media
• Photographed in-store artist events and posted pictures and content to social media websites
MTV Networks • September 2011 - May 2012
• Wrote opinions and responses to project questions assigned by MTV research department
• Participated in research panel discussions on music and television programming
Retail
Delia*s • October 2010 - August 2011
• Front store greeter and assisted customers as needed
• Recommended coordinating merchandise to implement effective sales techniques